The initially mysterious number-color combination 17 Rosso refers to the address of Roberto Ugolini's workshop in Via dei Michelozzi in Florence.
The house number is 17 R, R stands for Rosso, red. Once you have found the street, you will find yourself in front of the shoemaker's inconspicuous door between an osteria and a café. The door is as simple as the world of traditional craftsmanship is fascinating. The finest materials and artistic genius are paired with a passion for the extraordinary. Roberto Ugolini stands for uncompromising quality and an extravagant Italian style like no other. Appreciated worldwide, the master has now become one of the best bespoke shoemakers of his time.
17 ROSSO underlines the passion for exceptional craftsmanship through a particularly high concentration of fragrance oil of 30%, hence the declaration as Extrait de Parfum.