Exuding vitality and strength, Atkinsons 44 Gerrard Street pays homage to the very first Atkinsons store, established in London's Soho in 1799. Full of energy and sophistication, it captures the eccentric, hedonistic spirit of Georgian London, from the refreshing, invigorating notes of cool eucalyptus, spicy ginger and fresh green lemon to a softer floral heart of jasmine, orchid and rose. Amber notes suggest a woody, ever so slightly musky base for a cologne that has a sophisticated, invigorating effect.